Well then its a brand baby!
Just as a picture speaks a thousand words, your image does just the same.
Personal branding has become a necessity in todays day and age! Quite frankly, if you have not established an impactful and distinguishable personal brand for yourself, well then you are doing yourself an injustice.
You don't have to be an entrepreneur, business owner, or corporation to establish a brand. Branding is not just associated with the power players of the music industry, or franchised businesses. Personal branding is the act of marketing yourself in a particular fashion aligned with the thought that you'd desire to come to the minds of others when they think of you. Everyone has a personal brand! Seriously, everyone does. Even you whether you planned to or not. Now the difference is that many may not intentionally portray themselves in a manner at which to display a specific message, like a brand. But you do!
Everyone has a personal brand that is unique to them therefore everyone should intentionally strive to establish a purposeful personal brand that accessorizes who they are. That speaks through their demeanor, persona, attitude, personality, online presence, activities and interests.
- Applying for a job: ESTABLISH A PERSONAL BRAND!
- Creating a business: ESTABLISH A PERSONAL BRAND!
- Business owner: ESTABLISH A PERSONAL BRAND!
- On the dating scene: ESTABLISH A PERSONAL BRAND!
You're probably wondering why you would need to establish a personal brand for yourself in these scenarios. Well for starters, do you care what the person on the other end thinks of you? Do you care about the impression you make on them?
There are several reasons you should establish a personal brand for yourself. But i'll just name a few to give you an idea of the benefits to branding yourself.
1. Confidence boost
True confidence is shown when you are content and aware of who you are, your purpose and when you move through life with intention. Establishing a personal brand requires you to dig deep within and get to know your inner self. When you establish a personal brand that attracts others, this easily boosts your esteem. Everyone likes a confident person.
2. Opportunities arise
When you develop a compelling personal brand that drives traffic, those that are interested in what you are "selling" will reach out to you. Especially if you get comfy and establish yourself on social media. This is one place that many professionals today go to as a reference to who you are.
3. Networking potential
An attractive and unique personal brand speaks to people. It entices them to want to know more about you. When your personal brand speaks through your online presence on social networking websites such as LinkedIn and Instagram, it provokes people to connect with you. When you're out and about, maybe a casual gathering or a networking event and your personal brand speaks through your attire, engagement with others, and your demeanor, this attracts people to you both professionally and personally. & don't have aspects of your brand to share with others, this makes you more interesting now their going to want to keep up with you.
4. Business Brand Awareness
If a personal brand is already established and you decide to someday build a business, its not as difficult to grow awareness for your business. Considering people don't typically buy the product or service for what it is in the beginning, they actually buy you. Your personal brand will entice them to actually want to do business with you. Think about it. Would you honestly want to work with your worst enemy regardless of the quality of their services. It's in your favor as a business owner to establish a personal brand. I mean look at Rihanna, if she hadn't already had the following built around who she was as a brand would women all over the world have tumbled over one another to try Fenty beauty products when it launched. Would Kylie's Lip Kit be as popular if it wasn't Kylie?
5. Hiring opportunities
It may appear as if our focus here is on entrepreneurs, but thats actually not true. A business is often times branded, but a brand does not always have to be a business. With this said, it is also in the favor of those looking to get hired at a job of their choice. With a personal brand, a hiring manager can have a greater chance of determining whether you are the person for the position. Why? Today, hiring managers are 60% more likely to check your social media channels to get a better understanding of the person on the resume and the person they have met in person. This number is significantly higher than last year, and while I can only make an educated guess and presume that this number will grow even more in 2018, well then audit your online presence just in case.
Regardless of what you are trying to achieve in life, a personal brand could move you up on the list. What list you ask? Any list, whether its the list of hiring candidates, business collaboration, model, partner, artist, whatever it is, you are going up against someone else that may or may not have a compelling personal brand that could make you a top candidate.
Congrats to you for making it to the bottom of this blog, that only means that you care about your personal brand and since you care about your image well then....
Download this FREE GUIDE to:
"Building an Irresistible Personal Brand".